#CookItForward This Christmas

We’re all different. Some of us love listening to Mariah Carey’s All I Want For Christmas is You at Christmas. Others relish more traditional tunes like Winter Wonderland. But if you want to show your loved ones how much they mean to you – Christmas proves that the best way to their hearts is through their stomachs.

This is why, we were surprised to hear that nearly 50% of people in the UK have never cooked for someone else other than their partner or children? And a fifth of people eat alone on a daily basis? We’re on a mission to change that this Christmas!

We wanted to find out more about our cooking habits here in Blighty, so we did a bit of research and made some interesting discoveries! When asked if it should be the woman’s job to do the cooking in the household, nearly 80% of people (quite rightly!) disagreed. However nearly half of all women surveyed said they do the cooking on Christmas Day compared to a third of men. And less than 10% of over 55’s are cooked for by their children on Christmas Day.

#CookItForward by Cooking For Someone

Today we’re launching our Cook It Forward campaign. We’re encouraging everyone, old or young, advanced or newbie, to cook for someone else. Whether it’s for a big group, such as a nursing home or a charity, or on a smaller scale, such as cooking dinner for a loved one after a hard day, it all counts! Christmas is a time of giving and what better way to show your love for someone than through the cooking and eating of a delicious meal?!

Here at the Fresh Farm we’ll be doing everything we can to Cook It Forward. Some of the team are helping out at a soup kitchen in East London, and something you might not know, is that we donate any leftover ingredients after packing the week’s boxes to a local charity which helps the homeless.

#CookItForward and Win a Le Creuset!

We’d love you to get involved and to let us know what you’re doing to Cook It Forward! Please, please share your photos of your lovely friends, family and community cooking it for us. That’s all we want for Christmas!! Share your cooking photos this December on social media using #CookItForward and the most heartwarming photo will win this gorgeous 20cm Cast Iron Casserole from Le Creuset, worth £145. We can’t wait to see your snaps!