These Incredible Tomatoes are Challenging Conventional Farming June 14, 2016

by Trisha The Fresh Faces

The Tomato Stall HelloFresh

Meet Paul of the Tomato Stall. Based on the Isle of Wight, they’re not short of sunshine – which is perhaps one of the reasons why their tomatoes are so sweet and juicy.

We had such wonderful feedback from our customers about Paul’s tomatoes:

I remember being in my nonno’s vegetable patch in Aosta and eating tomatoes like apples. I’m very fussy about tomatoes now and these smelled just like my nonno’s.

– Jane Chiarello, HelloFresh customer.

They grow their tomatoes with love, surrounded by their very own native British bumblebees with some red squirrels thrown in the mix (to get rid of pests).

We heard about the exciting things HelloFresh were doing and the rest is history. We love being part of the journey and seeing what recipes the team are going to create next with our tomatoes…!

– Paul, our tomato grower

So… how did The Tomato Stall all begin?

The Tomato Stall began on the Isle of Wight in the summer of 2007. We loaded our first van with a selection of our favourite tomato varieties and headed to our first farmers market in London. This gave us a fantastic opportunity to showcase the range of speciality tomatoes grown on our nursey… For many of the customers it was the first time they had seen such an array of tomatoes; on the vine, baby plum, yellow cherry, tiger, beefsteak and our own take on the classic tomato ketchup… The word spread and we soon found ourselves trading at farmers’ markets across the city and beyond.

We now supply our famous Isle of Wight Tomatoes to foodies and top chefs across the country.

The Tomato Stall HelloFresh

Describe in 5 words, why you think tomatoes are so fantastic!

Oh, it’s tough to pick only 5! Here goes… sweet, flavoursome, moreish, authentic and versatile!

What makes your tomatoes so excellent?

We grow only to create the fullest flavour tomato we possibly can. We also believe in not standing still and every year we trial hundreds of new varieties, just to find the next best tomato. Probably what makes our tomatoes really excellent is the amazing response we have from customers who tell us that our tomatoes taste just like the tomatoes from their childhood, when tomatoes really tasted like tomatoes! Can’t get any better than that!

The Tomato Stall HelloFresh

We’ve heard your into sustainability, red squirrels and bumblebees. Do tell…

We have an entire growing system that is completely bio­degradable, we use natural predators to control pests and we have a team of bumblebees that are native to the UK looking after the pollination of all our plants. We also hold Conservation Grade status which means we gives 10% of our land back to natural habitats.

What’s your favourite way to eat tomatoes?

Simple, sliced and seasoned to be used in a wonderful fresh salad.

Have you got a favourite HelloFresh recipe using your tomatoes?

Mushroom Panzanella Salad with Mozzarella and Caramelised Onion. A match made in heaven with our tomatoes.

What tomato dish would you cook for Father’s Day?

The way to my father’s heart is definitely a pasta dish! Using torn fresh basil, chilli, onion & garlic with the star ingredient (Isle of Wight Cherry Tomatoes, of course) and spaghetti.


Want to Try Their Juicy Tomatoes?

We don’t blame you!


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