1 in 5 Brits Don’t Know When Fruits & Vegetables Are In Season

September 11, 2019
by Rebecca Down Learn

    Sourcing the best tasting, highest-quality ingredients for our recipes is absolutely central to what we do here at HelloFresh. For us, knowing where your food comes from, is just as important to how your food tastes. So it came as a bit of a surprise when we discovered that 1 in 5 Brits don’t know when fruits and vegetables are in season. 

    10% of people think tofu is a type of mushroom

    We asked the British public where many of their favourite foods come from and were surprised to find out that many didn’t know salami is pork and thought bacon came from cows. Despite the increasing popularity of plant-based eating, many are unaware that honey and eggs aren’t suitable for a vegan diet, while 10% of people think tofu is a type of mushroom.

    Given this lack of confidence, when it comes to cooking from scratch, staple dinner favourites like lasagne and curry are deemed to difficult to master alone.

    To help demystify where food comes from, and to showcase the best seasonal ingredients, we’re hosting a ‘Seasonal Masterclass’ at the HelloFresh HQ to showcase how easy (and delicious) cooking seasonally can be. Chef Mimi will be rustling up a seasonal – and customer – favourite, Miso Glazed Aubergine Tacos with Wedges, Pickled Red Onion and Sesame Mayo,  sharing tips for choosing the best seasonal produce, and sitting down with our guests to enjoy a delicious home-cooked meal.

    Follow us on social media to hear about upcoming events hosted at the Fresh Farm…

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