We’re Turning 4!

January 5, 2016
by Trisha The Fresh Faces

    bday 2

    When we started HelloFresh people said we were dreamers and that’s exactly what we are at heart.  When it comes to the study of dreams and their meaning the number 4 is a pretty fantastic one. It’s a symbol of hard work, diligence and achievement. So, we’re celebrating dreams and the achievements of our supreme team on our 4th birthday!

    To our Wonderful Customers…

    On our 4th birthday, we’re also celebrating our customers. Whether you’re one of our breezy beginners or a magnificent masterchef, we’d be lost without you guys. Your stirring stories and  snaps of the delightful dinners you’ve cooked make our eyes get all twinkly and our knees go a bit weak. So, thanks to all of you for inviting us into your kitchens – it’s been a wild ride so far and we can’t wait for the next chapter. 

    We’ve got bigger dreams to come and at the Fresh Farm we want to continue to make home cooking, with beautifully produced ingredients, the heart of every dinnertime.


    The Highlights

    Spreading the Love

    Our first HelloFresh box was actually a paper bag and Patrick and Ed delivered the bags themselves to customers who consisted of their family and friends. Seeing more and more people get on board and get back to the kitchen has been amazing. When we met some of our customers and found out how they felt about HelloFresh (check out these videos) – we felt elated. It’s great to know HelloFresh is making a difference.

    Launching our Family Box 

    In the Summer of 2013, we launched our Family Box. For us, giving you more time to do what you love and enjoy spending time with friends and family is so key to the HelloFresh mission. Why spend time queuing in the supermarket, when we can deliver everything you need to eat well with your loved ones? Launching the Family Box means that more people and whole families can cook and eat together with HelloFresh and so we’re pretty chuffed about it.

    Working with Expert Suppliers

    People who love food are our kind of people. That’s why we find it so hard to find the words for our incredible suppliers. We’re so proud and honoured to work with some of the most innovative, knowledgeable and adventurous producers. Because we’re slightly speechless and people say a picture paints a thousand words, here’s a video we made of Les, our herb farmer. Thanks to all our suppliers – our dinners just wouldn’t taste the same without you.

    2015’s Highlights

    The last 12 months have been a whirlwind of excitement; from winning another prestigious Grocer Award, to launching our own little fleet of delivery vans and of course welcoming Jamie Oliver to the family.

    But there’s no time to dwell on the past as we push to achieve even more over the coming year. Whether it’s making your recipes even better, or finding ways to make life just that little bit easier, we’re excited to take you along for the ride!

    Now… enough with the serious stuff – here are some photos of us when we were 4 year olds! What a bunch of cuties:

    HF_Blog_4th Birthday_800x600_UK

    Yes – that IS our Head of Product, Luke, in speedos!! He’s the guy wearing the yellow hat in the top photo if you want to compare and contrast. He’s a bit less blond now – but just as cheeky!


    Our Birthday Cake…

    Kimberley Wilson baking recipe

    You’ll probably recognise Kimberley from the Great British Bake Off! So, when Kimberely made this coconut and cherry sandwich cake for our birthday, the Fresh Farm was rippling with excitement. The Customer Care team even got her to judge their HelloFresh bake off!

    So, Kimberley – what’s your first cake related memory?

    I still remember the birthday cake my mum made for my brother’s birthday. I must have been tiny but I remember that she made him a toadstool cake that was decorated with jelly sweets. I thought it was the most amazing thing I had ever seen! 

    coconut and cherry cake

    To enjoy a slice of this scrummy cake, keep your eyes peeled on the blog. We’ll be posting the recipe very soon. If you’re a HelloFresh customer – don’t forget to have a read of the Fresh Times in your box. The recipe is already in there!


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