Introducing Our Box’s New Look

Over the last few weeks, some of our customers have been the first to receive our new box,  which will soon to be delivered to doorsteps across the country.

Let us explain why we have made this change…

We‘ve recently invested in a new production line which allows us to offer you more choice whilst reducing packaging. However, as part of this, we no longer have meal kit bags. We know this will be a  big change to how you receive your ingredients, but over time this change will unlock more recipes, more products and increased convenience. 

Reducing our packaging 

You’ll also notice the new box is now entirely green because here at HelloFresh, we think green is great. And this attitude doesn’t stop at looks. With our new box, we’re taking steps to be kinder to the planet, too.  

Cutting the amount of packaging in your recipe box is just one of the things we’re doing to help reduce our impact on the environment and improve sustainability. This year alone, we’ve reduced the amount of packaging by 20% in our boxes. 

Our new box marks the start of our commitment to reducing the amount of packaging that goes into our boxes.